Jason Feifer’s Post

This “BORING” video got 7.1 million views — and when you see why, you’ll rethink your whole social strategy.   This is from Dr. Bronner’s, the soap with that text-heavy label. And it seems to defy social logic. The video isn’t funny or zippy. It’s just a list of employee benefits. A similar one of theirs got 6.5M views!    Here’s why: It’s a classic example of SHOWING, not TELLING. This is critical in storytelling: When you SHOW a character doing something, it’s more memorable than just SAYING they did it. It’s true in brand communications too. Brands often think they need to MAKE A STATEMENT — to show their mission and values. But statements are performative and unpowerful. Dr. Bronner’s instead SHOWS what it does — which grabs consumers’ attention. So, ask yourself: “What am I TELLING people, that I could be SHOWING them?” It’ll make all the difference. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 LEVEL UP WITH ME! Every week, I share one way to improve your work: https://lnkd.in/eg5Cd3wZ

This “BORING” video got 7.1 million views — and when you see why, you’ll rethink your whole social strategy.   This is from Dr. Bronner’s, the soap with that text-heavy label. And it seems to defy social logic. The video isn’t funny or zippy. It’s just a list of employee benefits. A similar one of theirs got 6.5M views!    Here’s why: It’s a classic example of SHOWING, not TELLING. This is critical in storytelling: When you SHOW a character doing something, it’s more memorable than just SAYING they did it. It’s true in brand communications too. Brands often think they need to MAKE A STATEMENT — to show their mission and values. But statements are performative and unpowerful. Dr. Bronner’s instead SHOWS what it does — which grabs consumers’ attention. So, ask yourself: “What am I TELLING people, that I could be SHOWING them?” It’ll make all the difference. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 LEVEL UP WITH ME! Every week, I share one way to improve your work: https://lnkd.in/eg5Cd3wZ

This “BORING” video got 7.1 million views — and when you see why, you’ll rethink your whole social strategy.   This is from Dr. Bronner’s, the soap with that text-heavy label. And it seems to defy social logic. The video isn’t funny or zippy. It’s just a list of employee benefits. A similar one of theirs got 6.5M views!    Here’s why: It’s a classic example of SHOWING, not TELLING. This is critical in storytelling: When you SHOW a character doing something, it’s more memorable than just SAYING they did it. It’s true in brand communications too. Brands often think they need to MAKE A STATEMENT — to show their mission and values. But statements are performative and unpowerful. Dr. Bronner’s instead SHOWS what it does — which grabs consumers’ attention. So, ask yourself: “What am I TELLING people, that I could be SHOWING them?” It’ll make all the difference. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 LEVEL UP WITH ME! Every week, I share one way to improve your work: https://lnkd.in/eg5Cd3wZ

This “BORING” video got 7.1 million views — and when you see why, you’ll rethink your whole social strategy.   This is from Dr. Bronner’s, the soap with that text-heavy label. And it seems to defy social logic. The video isn’t funny or zippy. It’s just a list of employee benefits. A similar one of theirs got 6.5M views!    Here’s why: It’s a classic example of SHOWING, not TELLING. This is critical in storytelling: When you SHOW a character doing something, it’s more memorable than just SAYING they did it. It’s true in brand communications too. Brands often think they need to MAKE A STATEMENT — to show their mission and values. But statements are performative and unpowerful. Dr. Bronner’s instead SHOWS what it does — which grabs consumers’ attention. So, ask yourself: “What am I TELLING people, that I could be SHOWING them?” It’ll make all the difference. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 LEVEL UP WITH ME! Every week, I share one way to improve your work: https://lnkd.in/eg5Cd3wZ

This “BORING” video got 7.1 million views — and when you see why, you’ll rethink your whole social strategy.   This is from Dr. Bronner’s, the soap with that text-heavy label. And it seems to defy social logic. The video isn’t funny or zippy. It’s just a list of employee benefits. A similar one of theirs got 6.5M views!    Here’s why: It’s a classic example of SHOWING, not TELLING. This is critical in storytelling: When you SHOW a character doing something, it’s more memorable than just SAYING they did it. It’s true in brand communications too. Brands often think they need to MAKE A STATEMENT — to show their mission and values. But statements are performative and unpowerful. Dr. Bronner’s instead SHOWS what it does — which grabs consumers’ attention. So, ask yourself: “What am I TELLING people, that I could be SHOWING them?” It’ll make all the difference. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 LEVEL UP WITH ME! Every week, I share one way to improve your work: https://lnkd.in/eg5Cd3wZ

This “BORING” video got 7.1 million views — and when you see why, you’ll rethink your whole social strategy.   This is from Dr. Bronner’s, the soap with that text-heavy label. And it seems to defy social logic. The video isn’t funny or zippy. It’s just a list of employee benefits. A similar one of theirs got 6.5M views!    Here’s why: It’s a classic example of SHOWING, not TELLING. This is critical in storytelling: When you SHOW a character doing something, it’s more memorable than just SAYING they did it. It’s true in brand communications too. Brands often think they need to MAKE A STATEMENT — to show their mission and values. But statements are performative and unpowerful. Dr. Bronner’s instead SHOWS what it does — which grabs consumers’ attention. So, ask yourself: “What am I TELLING people, that I could be SHOWING them?” It’ll make all the difference. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 LEVEL UP WITH ME! Every week, I share one way to improve your work: https://lnkd.in/eg5Cd3wZ

This “BORING” video got 7.1 million views — and when you see why, you’ll rethink your whole social strategy.   This is from Dr. Bronner’s, the soap with that text-heavy label. And it seems to defy social logic. The video isn’t funny or zippy. It’s just a list of employee benefits. A similar one of theirs got 6.5M views!    Here’s why: It’s a classic example of SHOWING, not TELLING. This is critical in storytelling: When you SHOW a character doing something, it’s more memorable than just SAYING they did it. It’s true in brand communications too. Brands often think they need to MAKE A STATEMENT — to show their mission and values. But statements are performative and unpowerful. Dr. Bronner’s instead SHOWS what it does — which grabs consumers’ attention. So, ask yourself: “What am I TELLING people, that I could be SHOWING them?” It’ll make all the difference. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 LEVEL UP WITH ME! Every week, I share one way to improve your work: https://lnkd.in/eg5Cd3wZ

This “BORING” video got 7.1 million views — and when you see why, you’ll rethink your whole social strategy.   This is from Dr. Bronner’s, the soap with that text-heavy label. And it seems to defy social logic. The video isn’t funny or zippy. It’s just a list of employee benefits. A similar one of theirs got 6.5M views!    Here’s why: It’s a classic example of SHOWING, not TELLING. This is critical in storytelling: When you SHOW a character doing something, it’s more memorable than just SAYING they did it. It’s true in brand communications too. Brands often think they need to MAKE A STATEMENT — to show their mission and values. But statements are performative and unpowerful. Dr. Bronner’s instead SHOWS what it does — which grabs consumers’ attention. So, ask yourself: “What am I TELLING people, that I could be SHOWING them?” It’ll make all the difference. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 LEVEL UP WITH ME! Every week, I share one way to improve your work: https://lnkd.in/eg5Cd3wZ

This “BORING” video got 7.1 million views — and when you see why, you’ll rethink your whole social strategy.   This is from Dr. Bronner’s, the soap with that text-heavy label. And it seems to defy social logic. The video isn’t funny or zippy. It’s just a list of employee benefits. A similar one of theirs got 6.5M views!    Here’s why: It’s a classic example of SHOWING, not TELLING. This is critical in storytelling: When you SHOW a character doing something, it’s more memorable than just SAYING they did it. It’s true in brand communications too. Brands often think they need to MAKE A STATEMENT — to show their mission and values. But statements are performative and unpowerful. Dr. Bronner’s instead SHOWS what it does — which grabs consumers’ attention. So, ask yourself: “What am I TELLING people, that I could be SHOWING them?” It’ll make all the difference. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 LEVEL UP WITH ME! Every week, I share one way to improve your work: https://lnkd.in/eg5Cd3wZ