Category Archives: Marketing Minute

5 Psychological Marketing Tips You Need to Know

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 We've all been reminded time and time again: knowing your audience is a critical component to executing a successful marketing strategy. Understanding how consumers make decisions, what motivates them, and what grabs their attention is all important information to know as a marketer. This understanding…
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5 Reasons Why Awards Should be Part of Your Marketing Strategy

By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 My 7-year-old son just recently wrapped up his basketball season and was so proud to bring home a medal recognizing his team’s success and effort this season. He couldn’t wait to show it off and hang it on his bedroom wall. This story isn't a unique one nor is…
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Compelling Headlines to Attract your Audience

By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 What’s the longest word, title or phrase you’ve heard? Besides Mary Poppins’ supercalifragilisticexpialidocious (No, I didn’t spell that right on my first try). I’d wager that most of us remember this as a joke — we find it funny to keep this word in our head for those random moments of…
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