Category Archives: Marketing Minute

The Importance of First Impressions in Customer Service

The Importance of First Impressions in Customer Service
  By Audrey WoodsAdministrative Assistant, Lessiter Mediaawoods@lessitermedia.com262-782-4480 In life, there are two groups of people: Sam's Club people, and Costco people. I am a born and raised Sam's Club girl. If I need to buy 100 rolls of toilet paper at a time, Sam's Club has always been my wholesale club of choice. My wife…
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Unlocking Insights: A Guide to Social Listening

Unlocking Insights: A Guide to Social Listening
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 To succeed in marketing, it is important to stay informed about discussions concerning your company and industry. One of the best ways to do this is through the practice of social listening. Social listening, as defined by HubSpot is “the monitoring of your brand’s social media channels for…
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Make Your Content Accessible!

Make Your Content Accessible!
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 When creating your content, no matter the type of content, the ultimate goal is to have it reach everyone possible. Your content deserves to be seen by everyone. So then why hasn’t it taken off yet? Maybe it lacks color, graphics, or relatability. But, if none of these…
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5 Psychological Marketing Tips You Need to Know

5 Psychological Marketing Tips You Need to Know
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 We've all been reminded time and time again: knowing your audience is a critical component to executing a successful marketing strategy. Understanding how consumers make decisions, what motivates them, and what grabs their attention is all important information to know as a marketer. This understanding…
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